Ritu Mukherjee

Leveraging User Personas

Leveraging User Personas to Improve Content Marketing Strategy

User personas are a powerful way to improve content marketing strategy. By understanding and focusing on the needs, wants and desires of the target audience, companies can create content that resonates with their readers, which in turn leads to increased engagement and better ROI. In this article, we'll

How to Use User Personas

How to Use User Personas to Improve Product Development?

User personas are a critical component of product development. They provide product teams with an in-depth understanding of who the target audience is and how to meet their needs. By incorporating user personas into product development, companies can ensure that their products are well-designed and will fit the needs of

Creating Empathetic User Personas for Better Customer Understanding

Creating Empathetic User Personas for Better Customer Understanding

Creating empathetic user personas is an important step in helping your business understand its customers better. Empathetic user personas provide a deeper insight into customer behavior, allowing marketers to craft more targeted campaigns and sales messages that are more likely to resonate with their target audience. This can result in

The Benefits of Using User Personas for Website Design

The Benefits of Using User Personas for Website Design

User personas are an effective tool for website design, as they enable developers to better understand the users and their needs. A user persona is a fictional representation of a user’s goals, behaviors, and preferences. It is based on trends, data, and insights gathered from research. By using user

5 Tips for Creating Accurate User Personas for Your Business

5 Tips for Creating Accurate User Personas for Your Business

Creating user personas for your business can be a great way to gain insights into how different types of customers interact with your product or service. Understanding user personas can give you a better sense of how to target your marketing campaigns, optimize customer experiences, and increase sales. In this

Building a community shaped brand

2021 was the year of discovering community. 2022 will be the year of businesses reinventing the community. Your next 5 mins shall be spent on a story that’s getting written, that’s starting to get heard and that’s probably yours too. If you are a community professional, then

NextLeap is a fast-growing startup in the workforce skilling segment, revolutionizing career transitions for early career professionals in India. Founded with the mission to bridge the gap between traditional education and real-world skills, NextLeap offers bootcamp-style Fellowship programs designed to help individuals break into new age technology roles in Product Management, UX Design/Product Design, Data Analytics, Business Analytics and Software Engineering.

Since its inception in 2021, NextLeap has empowered over 15,000+ learners to successfully transition into technology careers, thanks to a curriculum rooted in hands-on learning, personalised mentorship from industry leaders, extensive interview practice and a strong focus on job placement.

What sets NextLeap apart is its focus on outcomes led learning delivered at an affordable cost via an AI enabled full stack technology platform. NextLeap has been voted as one of the Top 100 Edtech startups in South Asia by HolonIQ and has since established itself as a trusted learning platform driven for career advancement in India’s tech landscape.