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Creating a Minimum Viable Product (MVP) is a popular strategy to test customer demand, validate a concept, and gain insights into a product’s potential success. It’s no surprise that so many startups are choosing to launch MVPs, as they offer a wide range of benefits that come with

Product managers are responsible for overseeing the entire product lifecycle, from research and development to launch and through to customer service. It is a critical role that requires many different skills, from technical knowledge to customer empathy. To help product managers stay up-to-date with the latest trends and strategies, here

Customer validation is an important process for any successful business. By capturing and understanding customer feedback, companies can gain valuable insights into who their customers are, what they need, and how to adjust their services and products to meet their customers’ expectations. In this article, we will explore how customer

Building a user feedback culture is an essential step towards creating an effective product. User feedback plays an important role in allowing businesses to understand their customers, analyze user experience and make informed decisions about product development. By fostering a culture of user feedback, companies can improve the quality of

User research is an important aspect of product design and development. It involves understanding the needs, wants and preferences of users to ensure that the product meets their needs and expectations. User research also involves gathering feedback from users, analyzing user data, creating user personas, and developing strategies for gathering

Business to business (B2B) product marketing involves a comprehensive strategy that relies on different tactics to reach your target audience. Different customer segments have different needs, and research-based insights can help craft a successful product marketing plan that meets their needs. In this article, we’ll explore the best practices

User feedback is a critical component of any business or organization, especially in today's digital age. It provides valuable insight into customer experience, trends, and areas of improvement. It can also be used to inform decisions and strategies that can have a significant impact on the success of