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Leveraging User Personas

Leveraging User Personas to Improve Content Marketing Strategy

User personas are a powerful way to improve content marketing strategy. By understanding and focusing on the needs, wants and desires of the target audience, companies can create content that resonates with their readers, which in turn leads to increased engagement and better ROI. In this article, we'll

5 Key Metrics to Track in Product Development

5 Key Metrics to Track in Product Development

Product development is a complex process and tracking progress can be tricky. That being said, there are several key metrics that can be used to measure progress and ensure that everything is running smoothly. In this article, we will discuss five key metrics that are essential to monitor in product

Exploring the Advantages of Tools

Exploring the Advantages of Tools for Product Manager

Product managers are the backbone of any successful product team. They manage the entire product development process, from ideation to launch. They are responsible for ensuring that the product meets the customer’s needs and is delivered on time and within budget. With the complexity of modern products, it’s

How to Use User Personas

How to Use User Personas to Improve Product Development?

User personas are a critical component of product development. They provide product teams with an in-depth understanding of who the target audience is and how to meet their needs. By incorporating user personas into product development, companies can ensure that their products are well-designed and will fit the needs of

From Ideation to Launch: Customer Validation for Startups

From Ideation to Launch: Customer Validation for Startups

The start-up journey is a long and unpredictable road, full of highs and lows, twists and turns. For many start-ups, the process of taking an idea from conceptualization to launch can be daunting. As entrepreneurs, it’s important to be aware of the challenges that come with launching a new

Creating Empathetic User Personas for Better Customer Understanding

Creating Empathetic User Personas for Better Customer Understanding

Creating empathetic user personas is an important step in helping your business understand its customers better. Empathetic user personas provide a deeper insight into customer behavior, allowing marketers to craft more targeted campaigns and sales messages that are more likely to resonate with their target audience. This can result in

Building Strong PM-Engineer Relationships

Building Strong PM-Engineer Relationships: Strategies for Success

Having a good working relationship between project managers (PMs) and engineers is an important factor for a successful project. A strong relationship between PMs and engineers is essential for teams to move quickly and efficiently, as it allows collaboration and communication to flow freely throughout the project lifecycle. In this

NextLeap is a fast-growing startup in the workforce skilling segment, revolutionizing career transitions for early career professionals in India. Founded with the mission to bridge the gap between traditional education and real-world skills, NextLeap offers bootcamp-style Fellowship programs designed to help individuals break into new age technology roles in Product Management, UX Design/Product Design, Data Analytics, Business Analytics and Software Engineering.

Since its inception in 2021, NextLeap has empowered over 15,000+ learners to successfully transition into technology careers, thanks to a curriculum rooted in hands-on learning, personalised mentorship from industry leaders, extensive interview practice and a strong focus on job placement.

What sets NextLeap apart is its focus on outcomes led learning delivered at an affordable cost via an AI enabled full stack technology platform. NextLeap has been voted as one of the Top 100 Edtech startups in South Asia by HolonIQ and has since established itself as a trusted learning platform driven for career advancement in India’s tech landscape.