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5 Tips for Creating Accurate User Personas for Your Business

5 Tips for Creating Accurate User Personas for Your Business

Creating user personas for your business can be a great way to gain insights into how different types of customers interact with your product or service. Understanding user personas can give you a better sense of how to target your marketing campaigns, optimize customer experiences, and increase sales. In this

Design Effective A/B Tests

How to Design Effective A/B Tests: A Step-by-Step Guide?

A/B testing is an essential tool for any digital marketer or website owner. It allows you to compare two different versions of a page or element to determine which is more effective. By constantly testing and optimizing, you can increase conversions and improve user experience on your site. Step

Benefits of Design Thinking

The Benefits of Design Thinking for Teams and Organizations: Boosting Collaboration and Productivity

Design thinking is a problem-solving approach that encourages creative problem-solving and out of the box solutions. It is a relatively new methodology, but is quickly gaining traction in the business world, as it can help teams and organizations solve complex problems quickly and effectively. In this article we will explore

Role of Prototyping in Product Design

The Role of Prototyping in Product Design Process

Product design is the process of creating a product that meets customer needs and expectations. It involves a number of steps, from brainstorming and researching ideas to finalizing the design and prototyping the product. One of the most important steps in product design is prototyping, which is the process of

Unlocking the Secrets of Customer Validation: A Beginner's Guide

Unlocking the Secrets of Customer Validation: A Beginner's Guide

Customer validation is a crucial step for launching a successful product or service. This guide provides a comprehensive overview of customer validation, from the importance of conducting it to best practices for scaling your efforts. By the end of the article, you'll understand why customer validation is important

A/B Testing Case Studies

A/B Testing Case Studies: Lessons Learned from Real World Results

A/B testing is an important part of managing any website. It allows you to make small, incremental changes to your website to achieve the desired results. By testing different versions of the site, you can decide which one works best for your visitors. It’s also a great way

From Problem to Solution: A Step-by-Step Guide to the Design

From Problem to Solution: A Step-by-Step Guide to the Design

Design thinking is an iterative process of understanding a problem, exploring ideas, testing prototypes and refining solutions. It has become an increasingly popular way of tackling complex problems, with many businesses and organizations implementing it in their processes. This guide will walk you through the four steps of design thinking

NextLeap is an ed-tech startup voted as one of the Top 100 Edtech Startups in South Asia with a mission to help early career professionals to transition into roles in product management, UX design and software engineering in product companies. Our industry-relevant curriculum is taught by top tech instructors and mentors, and our students have gone on to work at leading tech companies like Flipkart, Swiggy, PhonePe, Ola, Meesho and many more. With job placement opportunities at 150+ top tech partner companies, we have placed 300+ students in 2022 itself with an average salary of 10+ LPA.