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User research is an important part of product design. By understanding the customer's needs and desires, it helps organizations make better decisions about their products, and create products that meet customer expectations. This article will explain how to conduct user research, what to include in the research process,

Design Thinking is a powerful problem-solving technique used by innovators, entrepreneurs, and creatives alike to come up with creative and innovative solutions to challenging problems. By using this process, individuals can come up with ideas and solutions that are both creative and practical. However, many are unaware of the connection

A/B testing is a great way to optimize your website and increase its performance. By testing two versions of a website against each other, you can determine which version provides the best user experience and which version has the most conversions. However, it's important to implement the

Product managers often find themselves overwhelmed with tasks and deadlines to meet. In order to stay organized and be successful, a toolkit of reliable, comprehensive product management tools is essential. The right combination of tools can streamline processes, reduce wasted time, and help teams stay on track. Here are five

Product managers have a lot on their plates and need the right tools to get the job done. From user research and analytics to design and marketing automation, there are many platforms and tools available to help product managers achieve their goals. In this article, we'll take a

User-centered design is an important aspect of product development and is essential for creating the best possible experience for users. By taking the user’s needs, preferences, and feedback into account, organisations can create products that are tailored to the user’s individual experience. This ensures that products are designed